“We just couldn’t seem to keep the Turtles from devouring all the Pizza Hut pizza on set,” says LeeAnne Stables, executive vice president of marketing partnerships at Paramount Pictures. The Pizza Hut campaign around the big screen return of the Turtles will be supported with a custom national television spot featuring the famous Turtles invading a Pizza Hut test kitchen. The 2014 partnership with the Pizza Hut and the Ninja Turtles live-action film delivers a high-tech offering to engage customers, including augmented reality, digital videos, hidden menus, custom pizza boxes, and even a throwback to a fan favorite: the Pizza Thrower vehicle at live events. “Coupling the popularity of the Ninja Turtles to our pizza innovation, we’re thrilled to be bringing back a fan favorite in Cheesy Bites Pizza that combines the great pizza taste with a little ‘food fun’ for fans to enjoy.” “There’s no denying the Teenage Mutant Ninja Turtles’ love of pizza, which is one of the many reasons it fits having our brand fuel their hunger in the upcoming film,” says Carrie Walsh, chief marketing officer for Pizza Hut. Pizza Hut will offer a large one-topping Cheesy Bites pizza for $11.99 beginning July 7 as the featured product during the promotion. The pizza/movie pact revives a long-standing connection between the pizza company and the Turtles brand, going back decades to the previous animated films, live concerts, and packaging promotions. Pizza Hut and the Teenage Mutant Ninja Turtles will join forces on a summer-long promotion celebrating the return of an all-time favorite Pizza Hut pizza, Cheesy Bites, and the arrival of the new movie featuring the pizza-loving Turtle brothers, appearing in theaters nationwide on August 8 from Paramount Pictures.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |